Push(y) Notifications

As an early adopter of smartphones, and product manager at a company with an iPhone app, I. Love. Push Notifications. They provide relevant information at appropriate times and locations, and a quick entry point for the user to exactly where they want to go within an app. However, companies are (rightly) approaching this new direct-communication method cautiously. There are several reasons why, one of which will be familiar to anyone who has studied the Tragedy of the Commons. Continue reading Push(y) Notifications

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