#TargetF’dLilly

Target.com, the website for the major US retail company, is down right now. In related news, I am still awake at 3:30 am (atypical of me, even for a weekend night) and my wife is patiently clicking the refresh button on her computer. This current scenario is the result of a poorly-handled product launch, made worse by “quick fixes” and a lack of communication between company and consumer. Let’s break it down into the good, the bad, and the ugly, and see what we can learn from it. Maybe by the end of it all, the site will be back up, and everyone will be happy.

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